Chapter 1   |   Executive Summary

Our Mission

At the core of our mission is the profound dedication to bringing the ancient and noble art of falconry into the modern era, offering an immersive and educational experience that is unparalleled. With over 50 years of professional falconry experience, including significant contributions to over 200 movies and the unique distinction of providing the owl Hoot for the Harry Potter films, our founder's passion for raptors has culminated in the creation of a premier destination for wildlife enthusiasts and adventure seekers alike. Our center is designed to be a dynamic space where visitors can experience the thrill of falcons and eagles flying in close proximity, participate in group falcon hunts, and engage with live, interactive falcon shows that bring the audience into the heart of the action. Situated near the popular Jackson Hole area, we aim to tap into a rich tourism vein while offering something entirely new and exciting: a chance to dive deep into the world of raptors, learn about their conservation, and witness the awe-inspiring beauty and power of these magnificent birds. Our commitment to education, conservation, and the promotion of falconry as a cultural and historical heritage ensures that every visit is not only memorable but also contributes to the broader goals of wildlife preservation and appreciation.

The Company & Management

Welcome to the World Birds of Prey - Raptor Center, a pioneering venture located in the scenic Wind River Range of Farson, Wyoming. Our mission is to revive the ancient sport of kings through a modern lens, offering an immersive falconry experience unlike any other. Founded by Jeff Shelburg, a seasoned falconer with over five decades of experience, our center is a culmination of passion, expertise, and a deep love for these majestic birds. Jeff's notable achievements, including training peregrine falcons and eagle owls for over 124 movies and contributing the iconic owl Hoot for Harry Potter, set the stage for a truly unique attraction.

At the heart of our operation is a 15,000 square foot raptor center, designed to showcase live falcons, including the majestic bald eagle, in a setting that echoes the grandeur of their natural habitats. Our offerings extend beyond mere observation, inviting guests to partake in live falcon hunts on an exclusive 404-acre property, and witness awe-inspiring falcon shows where these birds demonstrate their agility and grace, flying between and even landing on spectators. This hands-on approach not only entertains but educates, providing a deeper understanding and appreciation for the art of falconry.

Our business model is built around providing an unparalleled visitor experience, with admission tickets, exclusive merchandise, and educational materials available to enhance the journey. The World Birds of Prey - Raptor Center is not just a tourist destination; it's a gateway to the ancient world, brought to life through the dedication and expertise of Jeff Shelburg and the awe-inspiring presence of our feathered stars. As we prepare to incorporate and register as a nonprofit corporation in Wyoming, our vision is clear: to establish a premier destination for wildlife enthusiasts, families, and anyone curious to explore the noble art of falconry. Join us in Farson, Wyoming, for an adventure that promises to elevate your spirit and ignite your passion for the natural world.

Our Products / Services

At the heart of our offerings lies an immersive experience into the ancient and noble art of falconry, a tradition that has captivated humanity for centuries. Our center provides an unparalleled opportunity for guests to engage with and learn about various raptors, including the majestic bald eagle, through live exhibits and interactive falconry demonstrations. Imagine the thrill of having a falcon glide gracefully over your head or even land gently on your arm, all under the guidance of professional falconers with decades of experience. Beyond the awe-inspiring demonstrations, we offer exclusive group falcon hunts on a vast property, allowing participants to step back in time and experience the sport of kings in its most authentic form. Our admission structure is designed to be accessible, ensuring that individuals, educational institutions, and nonprofit organizations can all partake in this enriching experience, fostering a deeper appreciation for these magnificent birds and the importance of their conservation.

complementing our interactive experiences, our center also boasts a unique selection of merchandise and educational materials that allow visitors to take a piece of their visit home. From exclusive photographs of our world-famous owl, Hoot, alongside celebrities, to handcrafted souvenirs and comprehensive falconry books, our offerings cater to enthusiasts and wildlife lovers alike. Our educational materials are crafted to enrich the learning experience, featuring detailed species profiles and instructional videos that provide insights into the fascinating world of raptors. For those seeking a more personalized memento, we offer customizable souvenirs, including engraved leather gloves and personalized falconry hoods, ensuring that every visit is memorable. Through our retail and educational offerings, we aim to promote awareness and understanding of raptor conservation, making every visit not just an adventure, but a journey into the heart of falconry and the conservation of these awe-inspiring birds. The Opportunity

The opportunity presented by the World Birds of Prey - Raptor Center in Farson, Wyoming, is unparalleled in the realm of wildlife tourism and education. Spearheaded by Jeff Shelburg, a renowned falconer with over five decades of experience, the center aims to revive the ancient sport of falconry and introduce it to a modern audience. With Jeff's extensive background, including training birds that have appeared in over 124 movies such as the Harry Potter series, the center is set to offer an authentic and engaging experience. The facility, spanning 15,000 square feet, will not only showcase live falcon exhibits, including majestic bald eagles, but also provide thrilling live falcon hunts on an exclusive 404-acre property. This unique blend of entertainment, education, and conservation efforts positions the Raptor Center as a must-visit destination, promising to attract a diverse audience ranging from wildlife enthusiasts to movie fans.

Moreover, the World Birds of Prey - Raptor Center is strategically positioned to cater to a wide array of market segments, including families seeking educational outings, adrenaline seekers, and conservationists. The center's offerings extend beyond falconry displays to include a gift shop and educational materials, enhancing the visitor experience and providing memorable takeaways. The opportunity for guests to interact closely with these birds, including having falcons fly to their heads, is a distinctive feature that sets the center apart. By targeting not only local residents of Farson and surrounding communities but also attracting tourists from the popular Jackson Hole area, the Raptor Center is poised for success. Its focus on conservation, coupled with the educational and recreational experiences it offers, ensures that the World Birds of Prey - Raptor Center will be a valuable addition to Wyoming's tourism industry, educating, entertaining, and inspiring visitors for years to come.

Chapter 2   |   The Business

Description

Set against the backdrop of the Wind River Range of Farson, Wyoming, the World Birds of Prey - Raptor Center is poised to become a national treasure, offering an unparalleled glimpse into the majestic world of falconry. Spearheaded by Jeff Shelburg, a falconer with over 50 years of experience, our center stands as a testament to the ancient sport of kings, modernized for today's audience. Jeff's expertise, honed through training peregrine falcons and eagle owls for over 124 movies—including the memorable owl Hoot in Harry Potter—ensures an authentic and engaging experience for all visitors.

Our services and offerings are as unique as they are captivating. From the thrill of live falcon hunts on our exclusive 404-acre property to the awe-inspiring falcon shows where these magnificent birds fly between and even land on spectators, we provide an immersive experience that brings people closer to nature. The World Birds of Prey - Raptor Center is not just an attraction; it's a journey into the heart of falconry, showcased in our expansive 15,000 square foot facility in Farson, Wyoming.

In addition to our breathtaking falconry displays, we offer a range of products including admission tickets, exclusive merchandise, and educational materials. These offerings are designed to enhance the visitor experience, allowing guests to take a piece of their adventure home. Our retail space, coupled with our entertainment services, creates a comprehensive and enriching visit that is both educational and exhilarating.

What truly sets us apart is the depth of knowledge and passion that Jeff Shelburg brings to the table. His unparalleled experience, combined with the celebrity status of our birds, adds a unique layer of appeal to our center. The World Birds of Prey - Raptor Center is more than just a tourist attraction; it's a place where the ancient and the modern converge, creating unforgettable memories for families, wildlife enthusiasts, and movie fans alike. Join us in Farson, Wyoming, for an experience that soars beyond your wildest expectations.

Products

·         Admission Tickets

·         15,000 square foot World Birds of Prey - Raptor Center with exhibits of live falcons and birds of prey

·         Guided Group Falcon Hunts

·         Merchandise

·         Educational Materials

·         Campsites and RV Hookup Sites

·         Sites with Yurts for Luxury Camping

·         Restaurant

·         Gas Station

Services

·         Group Falcon Hunts

·         Live Exhibit of Falcons

·         Camping and RV Hookup Sites

·         Restaurant

·         Gas Station

Location

·         Farson, Wyoming, United States of America

Problem & Solution

The Problem

·         Potential customers often struggle to find unique and immersive wildlife experiences that allow for hands-on interaction, leading to less engaging and memorable visits.

Our Solution

·         Our solution to the market's need for unique and immersive wildlife experiences is to offer interactive falcon shows that allow visitors to engage directly with these majestic birds. By having falcons fly closely around them, even navigating between their legs or gently landing on their heads, we provide an unparalleled, hands-on wildlife encounter. This approach elevates the visitor experience from mere observation to active participation. Furthermore, under the guidance of a professional falconer with over 50 years of experience, we ensure that all interactions are not only thrilling but also safe and educational. This distinctive combination of excitement, education, and safety distinguishes our offerings from traditional wildlife experiences, making us a standout attraction for those seeking to connect with nature in a profound and memorable way.

                 The Problem

·         Potential customers often face the challenge of finding limited opportunities to learn about and engage in the ancient sport of falconry, resulting in a lack of accessible, hands-on experiences with these majestic birds.

                 Our Solution

·         Our solution addresses the challenge of limited public access to the ancient sport of falconry by creating a dedicated Raptor Center. This initiative will make falconry more accessible to a broader audience, providing a unique opportunity for individuals to learn about and participate in this noble sport. The center will feature live falcon exhibits, including bald eagles, and offer group falcon hunts, enhancing the educational experience. Additionally, the inclusion of a gift shop and the implementation of an admission fee will ensure the center's sustainability, allowing us to continue promoting and preserving the sport of kings for future generations.

The Problem

·         Potential customers often struggle to find family-friendly tourist attractions that effectively blend educational content with engaging entertainment, leading to limited options for enriching and enjoyable family outings.

Our Solution

·         Our solution addresses the need for more family-friendly tourist attractions that blend educational experiences with entertainment. We are excited to introduce group falcon hunts on our exclusive property, offering a unique outdoor adventure that is hard to find elsewhere. This activity not only immerses participants in the ancient sport of falconry but also fosters teamwork and deepens their connection with the natural world. Additionally, our falcon shows are designed to captivate large groups, featuring falcons flying close to and even landing on spectators. This engaging approach ensures that visitors of all ages will find learning about these magnificent birds of prey both enjoyable and thrilling.

Our Mission & Values

My Story

My journey into the world of falconry and raptor conservation has been nothing short of extraordinary. From the early days of training birds of prey for over 124 movies, including providing the iconic owl Hoot for the Harry Potter films, to presenting live falcon shows for enthusiastic audiences in the Jackson Hole, Wyoming area, my passion for these magnificent birds has only grown. The idea to start the World Birds of Prey - Raptor Center in Farson, Wyoming, was born out of a desire to share this passion with others on a much larger scale. I envisioned a place where the ancient sport of kings could be brought back to life, where people could experience the thrill of falcons flying close enough to touch, and where education about these incredible creatures could be delivered in a dynamic, hands-on way.

Throughout my 50 years of professional falconry, I've had the privilege of engaging with a wide audience, from Hollywood to educational institutions, showcasing the awe-inspiring capabilities of these birds. However, I noticed a gap in the experiences offered by existing raptor centers. While many provide valuable educational content, few offer the kind of live, interactive falcon shows that can truly captivate an audience. This realization sparked the idea to create a unique destination where visitors could enjoy "high-speed hawks and falcons in your face" action, making the World Birds of Prey - Raptor Center a one-of-a-kind tourist attraction. Our center will not only showcase live falcons, including bald eagles, in stunning exhibits but will also offer group falcon hunts and spectacular falcon shows where these birds will interact closely with spectators, flying between legs and even landing on heads, providing an unforgettable experience.

The decision to establish this center in Farson, Wyoming, close to the popular Jackson Hole area, was strategic, allowing us to tap into a rich vein of tourism while offering something entirely new and exciting. Our vision is to create a space where the ancient and noble art of falconry is not just observed but experienced firsthand, where education about raptor conservation is

delivered in the most engaging way possible, and where every visitor leaves with a deeper appreciation for these incredible birds of prey. With a 15,000 square foot raptor center set on an exclusive 404-acre property, we are poised to offer an unparalleled wildlife experience. The World Birds of Prey - Raptor Center will be a testament to the beauty, power, and importance of these birds, inviting visitors from around the world to share in the wonder and excitement of falconry.

Mission Statement

"Dive into the heart of falconry with World Birds of Prey - Raptor Center, where the legacy of the sport of kings is alive and thriving. From awe-inspiring falcon hunts to intimate encounters with raptors, we create unforgettable experiences that echo the call of the wild."

Our Values

At the heart of our mission lies a deep commitment to education, aiming to enlighten our visitors about the fascinating world of raptors. We are dedicated to the conservation of these majestic birds, striving to protect and preserve their species for future generations. Adventure is woven into the fabric of our experiences, offering unique, hands-on encounters that bring the ancient sport of falconry to life. We honor tradition, celebrating the rich history and cultural significance of falconry as the sport of kings. Lastly, we seek to inspire our guests, sparking a sense of wonder and respect for nature through the up-close beauty and prowess of our birds. These core values guide every aspect of our operations, from interactive exhibits to exhilarating falcon hunts, ensuring a meaningful and memorable experience for all.

Structure & Ownership

Initially, World Birds of Prey - Raptor Center will be established as a non-profit corporation. This legal structure is chosen for its ability to provide a solid foundation for the business. Although not yet incorporated and registered with the Secretary of State office of Wyoming, plans are in place to complete this process. This structure supports our initial needs to establish credibility and structure in the early stages of launching our tourist attraction.

Chapter 3   |   Products / Services

Descriptions & Features

Admission Tickets (30% of revenue)

Our Admission Tickets grant access to an unparalleled experience at our 15,000 square foot Raptor Center, where guests are invited to immerse themselves in the world of falconry. These tickets open the door to interactive falconry demonstrations, allowing visitors the exhilarating opportunity to have falcons fly close by and even land on them, all under the watchful eye of professional falconers. The center boasts live exhibits that showcase a diverse collection of raptors, including the majestic bald eagle, offering guests educational insights into the lives, behaviors, and conservation of these magnificent birds. For those seeking a more hands-on experience, our exclusive group falcon hunts on a sprawling 404-acre property provide a unique opportunity to engage in the ancient art of falconry, echoing the hunting traditions of kings. Additionally, the property features 40 campsites and 40 RV hookups, ensuring that guests can extend their adventure and fully immerse themselves in the natural beauty and excitement of falconry. Our Admission Tickets are your gateway to a world where the ancient sport of kings meets modern conservation and education, all set against the backdrop of our expansive, exclusive property.

Merchandise (5% of revenue)

The 'Merchandise' offerings are thoughtfully curated to enhance the visitor experience, providing a tangible connection to the majestic world of raptors. Among the standout items are exclusive pictures of Hoot, the world-famous owl, alongside celebrities such as Robin Williams, Matt Damon, Kevin Costner, Cheech Marin, and Chevy Chase, capturing memorable moments that fans and visitors alike will treasure. For those who appreciate handcrafted items, there's the Hoot "the World Famous Owl" crochet, a unique and adorable representation of the beloved bird, perfect for collectors and enthusiasts of all ages. Additionally, the merchandise range includes a selection of falconry books, offering insights into the art and science of falconry. These books serve as both an educational resource and a fascinating read for anyone interested in learning more about the sport of kings and the incredible birds at the heart of this ancient practice. Together, these products not only commemorate the visit but also spread the awe and respect for these magnificent birds beyond the confines of the center.

Educational Materials (5% of revenue)

Our 'Educational Materials' products are meticulously designed to enrich the learning experience for visitors and enthusiasts of all ages. These materials include comprehensive guides that delve into the history and practice of falconry, illuminating its significance through the ages and its status as the sport of kings. Each bird housed at our center is featured in detailed species profiles, which cover habitat, diet, and conservation status, providing a thorough understanding of these magnificent creatures. Additionally, our instructional videos, led by expert falconers, showcase training techniques and flight demonstrations, offering a unique insight into the art of falconry. For educational institutions and groups seeking a tailored experience, we offer customizable educational packages. These packages include pre-visit materials designed to prepare visitors for their experience and on-site guided tours that enhance the educational value of their visit. Our aim is to provide an engaging and informative experience that sparks curiosity and fosters a deeper appreciation for these birds of prey and the ancient practice of falconry.

Entertainment Services (60% of revenue)

At World Birds of Prey - Raptor Center, we are proud to offer unparalleled entertainment services that bring the majestic world of falconry to life. Our live falconry demonstrations are not just a display; they are an immersive experience into the ancient art of falconry, featuring professionally trained birds of prey. Spectators will have the unique opportunity to witness these magnificent creatures up close, with falcons flying close to or even landing on them. This interactive experience is designed to educate and fascinate, providing a rare glimpse into the bond between falconer and bird, and showcasing the natural behaviors and skills of birds of prey. Whether you're a bird enthusiast, a history buff, or simply looking for a unique experience, our demonstrations offer something for everyone.

For those seeking a more hands-on adventure, our exclusive group falcon hunts on a vast 404-acre property near Farson, Wyoming, offer an extraordinary opportunity to engage in the sport of kings. Under the expert guidance of Jeff Shelburg, a seasoned falconer with over 50 years of experience, participants will embark on a thrilling hunt, experiencing the sport as it has been practiced for centuries. Additionally, our specialized falcon shows are tailored for large groups, making them perfect for corporate events, family reunions, and educational field trips. These shows are designed to create memorable experiences, where the awe-inspiring sight of falcons flying between and even landing on spectators will leave lasting impressions. At World Birds of Prey - Raptor Center, we are dedicated to providing entertainment services that are not only enjoyable but also educational, fostering a deeper appreciation for these incredible birds of prey.

Retail Sales

At World Birds of Prey - Raptor Center, our retail sales service is designed to enhance the visitor experience by offering an exclusive selection of merchandise that captures the majestic essence of our raptors. Our product range includes apparel, posters, and accessories featuring iconic imagery of the birds housed within our center, allowing guests to take a piece of their memorable visit home. Additionally, we provide a wealth of educational materials and books focused on falconry, raptor biology, and conservation efforts. These resources are aimed at promoting awareness and understanding among our visitors, further enriching their experience at our center. Our retail offerings are carefully curated to ensure that every item reflects the beauty and significance of these magnificent birds.

Understanding the desire for personalized memorabilia, we offer customizable souvenirs such as engraved leather gloves, personalized falconry hoods, and photo prints of visitors interacting with the birds during our demonstrations. These unique items serve as a tangible reminder of the thrilling encounters our guests have with our raptors. Furthermore, we provide gift cards and membership packages that offer exclusive benefits, including discounts and early access to events and programs hosted by the center. These packages are designed to enhance the engagement of our visitors with our raptors, encouraging repeat visits and a deeper connection with the ancient art of falconry and the conservation of these spectacular birds.

Pricing & Margins

Pricing

The establishment of the Raptor Center, encompassing a 15,000 square foot facility along with exclusive falcon hunts on a sprawling 404-acre property, represents a significant investment in the realm of avian and wildlife tourism. With an estimated retail value of approximately $20,000,000, this venture is poised to offer a unique blend of educational and interactive experiences centered around birds of prey. The center will not only serve as a sanctuary for these magnificent creatures but also as a hub for falconry enthusiasts and visitors seeking an unparalleled encounter with nature.

In terms of sourcing, the development of this center is based on acquiring the necessary assets and infrastructure from external providers, with a procurement budget of around $15,000,000. This strategic approach ensures that the facility and its offerings meet the highest standards of quality and authenticity. By leveraging the expertise of seasoned professionals in the construction and design of such specialized centers, the business is committed to creating a world-class destination that celebrates the ancient sport of kings while providing educational and thrilling experiences for all ages.

The services offered will extend beyond mere observation, inviting guests to immerse themselves in the world of falconry through group hunts, interactive falcon shows, and hands-on educational programs. These experiences are designed to foster a deeper appreciation for these raptors and their conservation, making the center not just a tourist attraction but a pivotal player in wildlife education and preservation. With a keen focus on accessibility and engagement, the pricing strategy for admission and special programs will be competitive yet reflective of the unique value and once-in-a-lifetime experiences the center promises to deliver.

Gross Margins

The anticipated gross profit margin for the unique experience offered by the raptor center, encompassing both the 15,000 square foot facility with live falcon exhibits and the exclusive falcon hunts on the 404-acre property, is projected to be around 8%. This margin reflects the specialized nature of the services provided, including the care and maintenance of the birds, the expertise required to conduct the falconry demonstrations and hunts, and the overall operational costs associated with running such a distinctive attraction. While the margin might seem modest, it is important to consider the niche market being served and the premium experience being offered to enthusiasts and tourists alike.

To enhance profitability, the business will focus on optimizing operational efficiencies and expanding its revenue streams beyond just the entry fees and group hunts. This includes leveraging the gift shop as a significant source of additional income, where higher-margin merchandise related to falconry, bird of prey memorabilia, and branded apparel can be sold. The unique nature of the offerings, coupled with the professional expertise of the falconer, positions the center to command premium pricing, especially for specialized experiences such as personal falconry lessons, photo opportunities with the birds, and private events. These services, with their higher perceived value, will contribute to improving the overall profit margins.

Furthermore, strategic marketing efforts aimed at attracting large groups, corporate events, and educational school trips will play a crucial role in maximizing occupancy and utilization rates of the facility and the exclusive hunting grounds. By creating tailored packages that cater to the needs of these diverse groups, the business can ensure a steady stream of visitors throughout the year, thereby stabilizing revenue and potentially increasing the gross profit margin over time. The allure of experiencing falconry, a sport of kings, in such a unique setting is expected to draw visitors not just from the local area but also from across the nation and internationally, further bolstering profitability.

Guarantees & Warranties

At World Birds of Prey - Raptor Center, we are committed to providing an unparalleled experience with our live falcon exhibits, falconry demonstrations, and group falcon hunts. However, it's important for our guests to understand that, due to the inherent nature of working with wild animals and the variables in outdoor activities, we are unable to offer guarantees or warranties regarding the exact outcome of each experience. Each visit to our center is unique, and while we strive for excellence and unforgettable moments, the behavior of wildlife and outdoor conditions can be unpredictable. We appreciate your understanding and look forward to welcoming you to an adventure of a lifetime.

Industry Standards

Our venture operates within the unique niche of wildlife experiences and falconry demonstrations, a sector that does not adhere to traditional manufacturing standards or product quality assurances. Instead, our focus is on delivering exceptional, educational, and interactive experiences with birds of prey. We prioritize the well-being of our birds and the safety of our guests, adhering to best practices in animal care and public interaction. While there are no industry-specific standards or regulatory consumer protections typical of manufactured goods, we are committed to maintaining the highest standards of excellence and safety in all our activities.

As a tourist attraction, our primary product is the memorable experience we offer to our visitors. This includes live demonstrations, educational programs, and hands-on falconry experiences. We ensure these offerings are of the highest quality through rigorous training of our birds and staff, meticulous planning of our events, and constant feedback from our guests to continually improve our services. Our commitment to excellence and safety, coupled with our unique offerings, sets us apart in the tourism industry.

Chapter 4   |   Market Analysis

SWOT Analysis

Strengths

·         Our raptor center offers unique, hands-on falconry experiences, allowing visitors to interact closely with birds of prey, unlike any other tourist attraction.

·         With over 50 years of professional falconry experience, our founder brings unparalleled expertise in bird training, ensuring safe and educational encounters for all ages.

·         Our falcon shows are designed to engage large groups, creating memorable experiences by having falcons fly close to and even interact with spectators.

·         The unique experience of live falcon shows and hunts offers a strong, differentiated marketing message that stands out in the tourist attraction sector.

·         Offering an exclusive outdoor experience on a vast property near a popular destination like Jackson Hole can leverage the area's existing tourist traffic for marketing.

·         The opportunity for visitors to interact closely with birds of prey, including having falcons fly between their legs or even land on their heads, provides a unique selling point for viral marketing and social media.

·         The unique falconry techniques developed by the owner over 50 years provide a competitive advantage in delivering unparalleled bird of prey experiences.

·         The owner's reputation as a professional falconer featured in over 124 movies, including the iconic owl Hoot in Harry Potter, establishes a distinct brand identity.

·         Custom-designed falcon shows that allow birds to interact closely with spectators create a memorable and unique visitor experience.

Weaknesses

·         The business is in the pre-revenue stage, making it challenging to secure loans or investments without a proven track record.

·         Potential investors may view the exclusive focus on falconry and raptor exhibits as a higher risk due to the limited diversification of revenue streams.

·         A state-of-the-art training facility for falconry demonstrations and educational programs.

·         Transport vehicles customized for the safe and comfortable movement of birds for off-site events.

Opportunities

·         Capitalizing on the owner's reputation and experience in movies can attract fans and enthusiasts of falconry and cinema alike.

·         Leveraging the unique experience of interacting closely with birds of prey for viral marketing campaigns on social media platforms.

·         Developing partnerships with local and national wildlife conservation organizations to enhance brand credibility and outreach.

·         Developing a line of branded merchandise, including apparel and educational materials, could provide an additional revenue stream.

·         Offering photography and birdwatching tours could attract hobbyists and professional photographers.

·         Creating partnerships with local hotels and tourism operators could generate package deals, enhancing visitor numbers.

Threats

·         Potential legal challenges from animal rights groups could lead to costly litigation and operational delays.

·         Potential theft or vandalism of the property and exhibits could pose significant financial and operational setbacks.

·         Protests or activism by animal rights groups could disrupt operations and negatively impact the center's reputation.

Summary

The business's strengths are deeply rooted in its unique product features, robust marketing strategies, and valuable intellectual property. With over 50 years of professional falconry experience, the founder's expertise offers visitors unparalleled, hands-on experiences with birds of prey, setting this raptor center apart from competitors. The ability to engage visitors with live falcon shows, where birds interact closely with spectators, not only enhances the visitor experience but also serves as a powerful marketing tool. This, combined with the founder's reputation and the center's unique falconry techniques, creates a strong brand identity that leverages viral marketing and social media for broader reach. These elements collectively provide a competitive edge in the tourist attraction sector, offering memorable experiences that are difficult to replicate.

However, the business faces challenges in terms of capital resources and physical assets. Being in the pre-revenue stage, securing loans or investments is challenging without a proven track record, and the focus on falconry and raptor exhibits is seen as a higher-risk investment due to limited revenue diversification. Additionally, the lack of a state-of-the-art training facility and specialized transport vehicles for birds poses limitations on operational capabilities. Despite these weaknesses, opportunities for branding and diversification present potential growth avenues. Capitalizing on the owner's cinematic reputation, developing branded merchandise, and forming partnerships with local tourism operators could enhance revenue streams and visitor numbers. Nonetheless, threats from compliance issues and security concerns, such as potential legal challenges and the risk of theft or vandalism, could impact the business's ability to operate smoothly and maintain its reputation.

Market Segments

Main Opportunities

·         Tourists visiting Jackson Hole, Wyoming, looking for unique experiences beyond the typical outdoor sports and sightseeing.
This venture presents a unique opportunity to revive and share the ancient sport of falconry with a modern audience. By establishing a state-of-the-art raptor center, we aim to offer an unparalleled experience that combines education, conservation, and interactive entertainment. Visitors will have the chance to witness the majesty of falcons, including the iconic bald eagle, up close through live exhibits and dynamic falconry displays. The center will not only serve as a tourist attraction but also as a hub for falconry enthusiasts, offering group falcon hunts on an expansive property. With over 50 years of professional experience in training raptors for film and live shows, our expert falconer will bring a level of expertise and engagement that promises to captivate and educate visitors of all ages. This initiative will not only promote the conservation of these magnificent birds but also provide a unique, immersive experience that highlights the cultural significance of falconry.

·         Bird enthusiasts and wildlife photographers from across the United States seeking to observe and capture images of rare birds of prey.
This venture presents a unique opportunity to revive and share the ancient sport of falconry with a modern audience. By leveraging over 50 years of professional falconry experience, the center aims to offer an unparalleled experience with live falcon shows, including interactive elements where birds fly close to and even land on spectators. Situated on an expansive property, the center will not only feature exhibits of majestic birds of prey, such as bald eagles, but also provide group falcon hunts, adding a hands-on, adventurous aspect to the visit. The addition of a gift shop and the charging of admission fees along with campsites and RV hookup sites are set to make this a sustainable tourist attraction, appealing to a wide range of visitors from educational groups to adventure seekers, and bird enthusiasts. This initiative promises to be a significant contribution to local tourism, offering a unique blend of education, conservation, and entertainment.

·         Families from urban areas in the Rocky Mountain region looking for educational and interactive experiences with wildlife.
This venture presents a unique opportunity to revive and share the noble art of falconry, a sport with ancient royal roots, with the public. By establishing a state-of-the-art raptor center, we aim to offer an immersive experience into the world of birds of prey, featuring live exhibits, including majestic bald eagles, and interactive falconry demonstrations. Our exclusive property will also provide a rare chance for group falcon hunts, bringing enthusiasts closer to nature and the thrilling sport. With over five decades of professional falcon training experience, our founder's expertise will ensure unforgettable experiences, from falcons flying close to spectators to educational shows. This center will not only serve as a tourist attraction but also as a hub for conservation education, aiming to ignite a passion for these magnificent birds and their preservation.

·         International tourists, especially from regions with a historical interest in falconry, visiting the United States and looking for unique cultural experiences.
This venture presents a unique opportunity to revive and share the ancient sport of falconry with a modern audience. By establishing a state-of-the-art raptor center, we aim to offer an unparalleled experience that combines education, entertainment, and hands-on interaction with birds of prey. With over 50 years of professional falconry experience, our founder brings a wealth of knowledge and expertise, ensuring that visitors will have the chance to witness and participate in spectacular falcon shows, including interactive flying demonstrations. Additionally, the exclusive falcon hunts on a vast property promise to be a highlight for groups seeking an extraordinary outdoor adventure. This center will not only serve as a tourist attraction but also as a hub for conservation education, showcasing live falcons, including the majestic bald eagle, and featuring a gift shop. With an admission fee, the center is poised to become a self-sustaining entity that offers a unique blend of cultural heritage, wildlife conservation, and thrilling experiences.

·         Corporate groups and team-building retreats from across the country seeking unique outdoor activities that are not available in urban settings.
This venture presents a unique opportunity to revive and share the ancient sport of falconry with a modern audience. By establishing a state-of-the-art raptor center, we aim to offer an unparalleled experience that combines education, entertainment, and hands-on interaction with birds of prey. With over 50 years of professional falconry experience, our founder brings a wealth of knowledge and expertise, ensuring that visitors not only witness the majesty of these birds but also learn about their significance in natural ecosystems and human history. The center will feature live exhibits, including majestic bald eagles, and provide exclusive falcon hunting experiences on a vast property. Additionally, engaging falcon shows will offer spectators the thrilling opportunity to interact closely with these magnificent birds. With a gift shop and admission fees, the center is poised to become a premier tourist attraction, drawing visitors from near and far.

·         Wildlife enthusiasts and bird watchers of all ages.
This venture presents a unique opportunity to revive and share the ancient sport of falconry with a modern audience. Leveraging over 50 years of professional experience in training raptors, including those featured in major films, the center aims to offer an unparalleled experience. Visitors will have the chance to witness the majesty of falcons, including bald eagles, up close through live exhibits and dynamic falcon shows. These shows are designed to engage and amaze, with falcons flying closely around and even landing on guests, providing a truly interactive experience. Additionally, the center plans to offer exclusive group falcon hunts on a vast property, adding an adventurous outdoor element to its offerings. With a dedicated space for exhibits and a gift shop, the center is poised to become a premier tourist attraction, blending education, entertainment, and the exhilarating sport of kings.

·         Adventure tourists visiting the Jackson Hole area.
This venture presents a unique opportunity to revive and share the noble art of falconry, a sport with ancient roots, with a modern audience. By establishing a state-of-the-art raptor center, we aim to offer an unparalleled experience that combines education, conservation, and interactive entertainment. Visitors will have the chance to witness the majesty of falcons, including the iconic bald eagle, up close through live exhibits and dynamic falconry demonstrations. The center will not only serve as a tourist attraction but also as a hub for falconry enthusiasts, offering group falcon hunts on an expansive property. With over 50 years of professional experience in training raptors for film and live shows, our expert falconer will bring a level of expertise and engagement that promises to captivate and educate visitors of all ages. This initiative will not only promote the conservation of these magnificent birds but also provide a unique, immersive experience that highlights the cultural significance of falconry.

Other Opportunities

Jeff Shelburg's World Birds of Prey has made significant strides in establishing itself as a premier tourist attraction in Farson, Wyoming. With over 50 years of experience in professional falconry, Jeff has trained peregrine falcons and eagle owls that have starred in over 124 movies, including providing the iconic owl Hoot for the Harry Potter films. The proposed Raptor Center aims to be a 15,000 square foot facility dedicated to the ancient sport of kings, featuring live falcon exhibits, including bald eagles, and offering group falcon hunts on an exclusive 404-acre property near the popular Jackson Hole.

The business has identified several secondary opportunities that could further its reach and impact. Local residents of Farson and surrounding rural communities, who have an inherent interest in wildlife and outdoor activities, stand to benefit greatly from the educational and recreational offerings of the Raptor Center. The center's focus on conservation and natural history also presents a unique opportunity for schools and educational institutions within Wyoming and neighboring states, offering field trips that provide valuable educational content in an engaging and interactive environment.

Families with children, high-income individuals seeking exclusive recreational experiences, educators, students, retirees, and corporate groups represent a diverse range of secondary audiences that the World Birds of Prey - Raptor Center can cater to. By offering falcon shows where birds fly close to spectators, and even on their heads, the center provides a unique, hands-on learning experience that is both educational and thrilling. This approach not only promotes wildlife conservation but also introduces the ancient art of falconry to a wider audience, making it a compelling destination for a variety of visitors.

In addition to its primary attractions, the Raptor Center plans to include a gift shop, further enhancing its appeal as a tourist destination. This, coupled with the admission fee, will help sustain the center financially, ensuring it can continue to offer high-quality experiences to visitors while also contributing to the conservation of these magnificent birds. As the World Birds of Prey - Raptor Center moves forward with its plans, it is poised to become a key player in the tourism industry of Wyoming, offering unique experiences that educate, entertain, and inspire a broad audience.

Buyer Personas

The Nature Enthusiast

This individual has a deep appreciation for wildlife and the great outdoors. They are likely to be members of conservation groups or bird watching societies and are always eager to learn more about birds of prey. They view the World Birds of Prey - Raptor Center as an educational opportunity and a way to support conservation efforts.

Goals

·         Experience the thrill of falconry, an ancient sport, in a modern, immersive setting.

·         Enjoy close encounters with majestic raptors, including the opportunity to have falcons fly between legs and even land on heads.

·         Explore the beauty and diversity of falcons, including bald eagles, in a dedicated 15,000 square foot raptor center.

·         Participate in exclusive group falcon hunts on a vast 404-acre property, offering a unique outdoor adventure.

Challenges

·         The lack of opportunities to learn about falconry and the ancient sport of kings firsthand can leave enthusiasts seeking more immersive experiences.

·         Discovering a place where they can observe and interact with a wide variety of raptors, including rare and majestic species like bald eagles, is often a challenge.

Values

·         A deep appreciation for wildlife and natural habitats.

·         An interest in learning about and preserving ancient sports and traditions.

·         A desire for unique, outdoor recreational activities that connect them with nature.

·         A value for experiences that offer both entertainment and educational opportunities in a natural setting.

Fears

·         The fear that engaging in falconry or visiting a raptor center might inadvertently harm the birds or disrupt their natural behaviors.

·         Concerns about the ethical treatment and welfare of the birds of prey on display and during falconry activities.

The Adventure Seeker

Always on the lookout for unique and thrilling experiences, this person thrives on adrenaline and discovery. They are drawn to the World Birds of Prey - Raptor Center for the falcon hunts and the chance to interact closely with these majestic birds. The opportunity to have a falcon fly to their head is exactly the kind of memorable experience they crave.

Goals

·         Experience the thrill of live falconry shows, witnessing the majestic flight of falcons up close.

·         Explore the ancient sport of kings through group falcon hunts on an exclusive 404-acre property, offering a unique blend of adventure and heritage.

·         Discover the diverse world of raptors at a state-of-the-art center, learning about different species including the iconic bald eagle.

·         Visit a unique tourist attraction in Farson, Wyoming, near the popular Jackson Hole, adding a distinctive experience to their adventure travel itinerary.

Challenges

·         Locating outdoor activities that are suitable for all ages and provide a safe yet thrilling encounter with nature.

·         Seeking opportunities to engage in ancient sports and traditions, such as falconry, in a modern and accessible setting.

·         Finding a destination that offers both the thrill of adventure and the chance to closely observe and interact with birds of prey.

Values

·         An appreciation for unique and immersive experiences that connect them with nature and wildlife.

·         An interest in historical and cultural activities, particularly those that revive ancient traditions and sports.

·         A preference for outdoor activities that offer both physical engagement and the chance to witness the extraordinary capabilities of birds of prey.

Fears

·         Fear of missing out on unique and thrilling experiences that can't be found elsewhere.

The Family Planner

Responsible for organizing family outings, this individual seeks activities that are both educational and entertaining for all ages. They are attracted to the World Birds of Prey - Raptor Center as a destination that offers interactive experiences with birds of prey, making it a perfect spot for a family day out.

Goals

·         Provide an educational and entertaining outdoor experience for the whole family.

·         Create lasting memories through unique interactions with birds of prey.

·         Introduce children to the ancient sport of falconry in a safe and controlled environment.

·         Offer a unique destination for family outings that combines nature, wildlife, and history.

Challenges

·         Locating a unique destination that combines wildlife education with hands-on experiences for a memorable family outing is often difficult.

·         Discovering a family-friendly attraction that offers a close-up view of rare and majestic birds of prey in a safe environment is not always easy.

Values

·         Family Planners value educational experiences that can be shared as a family, offering both entertainment and learning opportunities.

·         Experiences that create lasting memories and unique moments are highly valued, as they contribute to family bonding and storytelling.

Fears

·         Safety concerns for children during interactive falcon shows and hunts.

Barriers To Entry

While the market for a raptor center focused on falconry and bird of prey exhibits presents unique opportunities, the primary barrier to entry identified is the capital requirements necessary to establish and operate such a venture.

·         Capital Requirements
Capital requirements pose a significant barrier to entry for new businesses, particularly in the tourist attraction sector. For instance, establishing a 15,000 square foot raptor center demands substantial initial construction and development costs. These expenses are not just limited to the physical structure but also extend to creating specialized habitats for the birds, ensuring their well-being and the authenticity of the visitor experience. Additionally, breaking into a market that competes with established destinations like Jackson Hole requires a hefty investment in marketing and advertising. This is crucial to draw visitors to a new attraction and create a sustainable flow of income. Moreover, maintaining high standards of animal care and visitor satisfaction necessitates hiring experienced falconers, trainers, and other staff. These positions often command competitive salaries due to the specialized skills required. Collectively, these capital requirements can be daunting for newcomers, making it challenging to enter the industry and sustain operations in the initial phases.

Competitor Analysis

Teton Raptor Center (website: https://tetonraptorcenter.org/)

Teton Raptor Center, located in Wilson, Wyoming, is a non-profit organization dedicated to the conservation of raptors through education, research, and rehabilitation. It offers a unique experience for visitors, providing over 400 live raptor programs annually to more than 30,000 participants. The center conducts vital research across Wyoming and Montana, focusing on movement ecology, habitat mapping, population ecology, bioacoustics, genetics, and lead research. With a state-of-the-art facility, Teton Raptor Center cares for more than 160 injured birds each year, aiming to return them to the wild. The center also engages in various conservation initiatives, including the Poo-Poo Project, which prevents wildlife entrapment in vault toilets, and promotes the use of lead-free sporting equipment. Visitors can plan their visit to participate in programs, meet the resident raptors, and learn more about these magnificent birds through educational presentations. The center's efforts are supported by donations, volunteer work, and community involvement, making it a cornerstone in raptor conservation and education. Reviews highlight the center's informative and engaging programs, knowledgeable staff, and the impactful work done in raptor rehabilitation and conservation, making it a must-visit for those in the Jackson Hole area.

Strengths

·         Teton Raptor Center has a strong educational program, delivering 400 live raptor programs annually to over 30,000 participants, showcasing their commitment to raptor conservation through public engagement.

Weaknesses

·         Limited live bird interactions during presentations could reduce visitor engagement and satisfaction.

·         Absence of flying demonstrations in the presentations might make the experience less dynamic and memorable for visitors.

·         While educational, the presentations might be too lengthy or packed with information, risking audience disinterest, especially among younger visitors.

Raptor Hill Falconry (website: https://www.raptorhill.com/)

Raptor Hill Falconry, located near Luray, Virginia, offers a unique and unforgettable falconry experience that emphasizes the conservation of these magnificent predators while honoring the ancient sport of falconry. Owned by Jennifer Westhoff, Raptor Hill Falconry provides a variety of educational experiences designed to engage and enlighten visitors about the art of falconry. These experiences range from VIP private falconry sessions, half-day courses, to private owl encounters, catering to both enthusiasts and newcomers alike. The facility operates on an appointment-only basis, ensuring personalized attention and an intimate setting for all guests. Raptor Hill Falconry has garnered positive feedback for its engaging experiences, with visitors particularly praising the opportunity to witness falcons in full flight. For those looking to immerse themselves in the world of falconry and learn more about these incredible birds of prey, Raptor Hill Falconry offers a compelling destination.

Strengths

·         Raptor Hill Falconry offers a variety of educational experiences that promote the conservation of predators while preserving the ancient sport of Falconry.

Weaknesses

·         Raptor Hill Falconry's location in Virginia may not attract the same level of tourist attention as a location near Jackson Hole, Wyoming, known for its scenic beauty and outdoor recreational opportunities.

·         There is no mention of large group events or shows that involve audience participation at Raptor Hill Falconry, which could make World Birds of Prey more attractive to groups looking for interactive and engaging experiences.

Falconry Experience | The Hotel Hershey (website: https://www.thehotelhershey.com/recreation/falconry.php)

The Falconry Experience at The Hotel Hershey, operated in partnership with Coda Falconry, offers a unique and immersive encounter with birds of prey that has garnered enthusiastic reviews from visitors. Guests have the opportunity to engage closely with a variety of birds, including the famous Loki the Raven, through activities such as holding them, watching them fly, and even participating in a falcon chase. The staff, including Luke, Emily, and Elliot, are praised for their passion, knowledge, and ability to create a magical and educational experience. The facility provides a range of experiences, from half-day falconry adventures to specific encounters with Loki, all of which are highly recommended by attendees for their informative and hands-on nature. Visitors appreciate the well-cared-for birds and the dedication of the team at Coda Falconry, making it a must-visit for wildlife enthusiasts and families alike. The experience is not only about interacting with the birds but also learning about their behaviors, rehabilitation, and conservation, contributing to a memorable and enriching visit.

Strengths

·         The competitor offers a diverse range of interactive experiences with various birds of prey, enhancing visitor engagement and satisfaction.

Weaknesses

·         Lack of a large, dedicated raptor center could make the competitor less attractive to visitors seeking an immersive educational and interactive experience with birds of prey.

·         Missed opportunities for large group falconry hunts, which could detract from the competitor's appeal to visitors looking for unique, hands-on outdoor activities.

·         Absence of specialized shows like falcons flying between spectators' legs or landing on their heads, possibly making the competitor's offerings seem less engaging or thrilling.

West Coast Falconry (website: https://westcoast-falconry.com/)

West Coast Falconry, located in Northern California, stands as a premier destination for those interested in the ancient tradition of falconry. This center, led by Owner and Master Falconer Kate Marden, offers a comprehensive range of hands-on classes and experiences designed to immerse participants in the world of raptors and falconry. From basic falconry lessons to owl encounters and hawk walks, West Coast Falconry provides opportunities for individuals of all ages to interact closely with trained birds of prey. Their educational programs are not only tailored to suit various levels of interest and comfort but also aim to educate participants on the natural history of birds of prey, their environmental roles, and the conservation efforts of falconers worldwide, including the successful endeavor to save the Peregrine falcon from extinction. With over 300 five-star reviews on Tripadvisor, West Coast Falconry has established itself as a beloved destination for those seeking to explore the fascinating relationship between humans and raptors. The center operates by appointment from Friday through Monday, ensuring personalized and engaging experiences for all visitors.

Strengths

·         West Coast Falconry offers a wide range of falconry experiences and classes, catering to different levels of interest and expertise, which could attract a diverse audience.

Weaknesses

·         Operating by appointment only might deter spontaneous visits and could limit overall guest numbers.

·         The absence of a mention of a physical space for exhibits or a gift shop could mean missed opportunities for additional revenue and visitor engagement.

Sky Island Falconry Experience (website: https://skyislandfalconry.org/)

Sky Island Falconry Experience, located in Tucson, Arizona, offers a unique and interactive opportunity to learn about and engage with the ancient art of falconry. This USFWS licensed Falconry School provides a variety of experiences that cater to different interests and physical abilities. Their offerings include the introductory "A Tidbit of Falconry" experience, where participants can learn about falconry, handle a Harris’s Hawk, and enjoy photo opportunities. For those seeking a more immersive experience, the "Hawk Walk" allows guests to call a trained Harris’s Hawk to their gloved hand and follow a falconer through the Sonoran Desert on a hunt. Additionally, the "Triple Threat Raptor Experience" gives participants the chance to interact with hawks, falcons, and owls, learning about each bird's unique characteristics and history in falconry. Experiences are offered at various locations, including the scenic White Stallion Ranch and Tanque Verde Ranch, providing breathtaking backdrops for these engaging activities. With options for individuals and groups, Sky Island Falconry Experience ensures an unforgettable encounter with these majestic birds of prey.

Strengths

·         Sky Island Falconry Experience conducts actual hunting experiences in the Sonoran Desert, allowing participants to observe the natural hunting behaviors of hawks in the wild.

Weaknesses

·         Sky Island Falconry Experience lacks a large, dedicated facility like a raptor center, which limits the scale and variety of experiences they can offer compared to a 15,000 square foot center with live exhibits and a gift shop.

·         The competitor does not offer falcon shows that involve close interactions like falcons flying between the legs of spectators or landing on their heads, which could make their offerings less engaging for large groups.

·         Sky Island Falconry Experience's activities are primarily outdoor and seasonal, which could limit visitor numbers during off-peak months, unlike an all-year, indoor facility that can host visitors regardless of weather.

·         There is no mention of Sky Island Falconry Experience offering group falcon hunts on exclusive property, which could be a unique and attractive feature for enthusiasts looking for a more immersive falconry experience.

Extreme Raptors Show (website: https://www.capitolint.com/Fairs/extreme_raptor_show/ext_raptors.html)

The Extreme Raptors Show, led by master falconer Jonathan Wood, is a premier traveling exhibition showcasing the world's largest collection of raptors. This unique show features a diverse array of birds of prey from various habitats, including eagles, hawks, falcons, and owls from around the globe. Operating from two home bases in New York’s Catskill Mountains and the Texas Gulf coast, the Wood family tours extensively, bringing their avian extravaganza to theme parks, resorts, and fairs nationwide. The show is not only entertaining but also educational, offering a 30-minute performance complete with choreographed music and special effects. Audiences have the opportunity to witness free-flight demonstrations and participate in meet-and-greet photo sessions with the birds. The Extreme Raptors Show has gained national attention, with features on major television networks and praise from various news outlets for its engaging and informative presentation. The show emphasizes the beauty and significance of these predators, serving as an ambassador for wildlife conservation.

Strengths

·         Extreme Raptors Show has a diverse collection of birds from around the globe, making it a unique and educational experience for audiences.

Weaknesses

·         The Extreme Raptors Show is a traveling exhibit, which limits audience engagement to temporary events, unlike a permanent raptor center that can offer consistent and varied experiences.

·         The show's duration is only 30 minutes, which might not provide a comprehensive educational or interactive experience compared to a dedicated center that can offer longer, more in-depth programs.

·         The reliance on a single master falconer and his family for the tour might limit the show's ability to scale or offer a diverse range of perspectives and expertise compared to a center staffed by multiple professionals.

Chapter 5   |   Strategy

Objectives

Sales & Marketing Objectives

·         Increase awareness of the World Birds of Prey - Raptor Center in local and regional markets through targeted social media campaigns.  (within 6 months)
Raising awareness of the raptor center in both local and regional markets is crucial for attracting visitors and fostering a deeper appreciation for the ancient sport of falconry and the conservation of birds of prey. By engaging the community and enthusiasts through informative and captivating content, the center aims to become a premier destination for education and entertainment. This strategy not only supports the center's mission but also contributes to the local economy by drawing in tourists and falconry aficionados.

The business plans to achieve this objective by leveraging targeted social media campaigns that highlight the unique experiences and educational opportunities available.

·         Establish partnerships with local hotels and travel agencies to offer package deals that include visits to the Raptor Center.  (within 12 months)
Establishing partnerships with local hotels and travel agencies is crucial for driving visitor traffic and enhancing the overall experience for guests. By offering package deals that include visits to the Raptor Center, we aim to create a seamless and enticing travel option for tourists. This strategy not only broadens our reach but also strengthens our relationship with the local community and businesses, fostering mutual growth. These collaborations will serve as a vital conduit for attracting a diverse audience eager to explore the unique experiences we provide, thereby ensuring a steady influx of visitors to our center.

We plan to achieve this objective by actively engaging with local businesses and tailoring mutually beneficial package deals.

·         Generate buzz and interest through hosting a grand opening event with live demonstrations and local media coverage.  (within 12 months)
Creating a strong initial buzz and interest is crucial for establishing the center as a premier destination for both locals and tourists alike. By hosting a grand opening event featuring live demonstrations of falconry and engaging with local media for coverage, the center aims to captivate the community's imagination and highlight the unique experiences it offers. This approach not only showcases the expertise and passion behind the center but also positions it as a must-visit attraction that provides educational and thrilling encounters with birds of prey.

The center plans to captivate audiences and gain visibility by leveraging live falconry demonstrations and strategic media partnerships during its grand opening.

·         Secure a feature article or segment in a national wildlife or travel magazine to reach a broader audience.  (within 12 months)
Securing a feature article or segment in a national wildlife or travel magazine is crucial for elevating public awareness and attracting a wider audience to the unique experiences offered. This exposure not only highlights the expertise and dedication behind the raptor center but also showcases the educational and entertainment value it brings to both wildlife enthusiasts and the general public. By sharing the story of the center's commitment to conservation, education, and the ancient sport of falconry, it aims to inspire and engage a national audience, fostering a deeper appreciation for these magnificent birds of prey.

The business plans to achieve this objective by leveraging the founder's extensive experience and the center's unique offerings to pitch compelling stories to media outlets.

Strategic Objectives

·         Finalize the acquisition of the 404-acre property near Farson, Wyoming for exclusive falcon hunts and outdoor activities.  (within 3 months)
Securing the 404-acre property near Farson, Wyoming, is crucial for providing an unparalleled experience in falconry and outdoor activities, aligning with the vision of reviving and sharing the ancient sport of kings. This expansive land will not only facilitate exclusive falcon hunts, allowing guests to immerse themselves in the majesty of falconry, but it will also serve as a vital space for educational and conservation efforts. By offering a unique blend of entertainment, education, and conservation, the acquisition of this property is essential for creating a destination that honors the tradition of falconry while contributing to the local ecosystem and community.

The business plans to achieve this objective by leveraging professional expertise in falconry and a deep commitment to conservation and education.

·         Secure necessary permits and licenses for the establishment of the World Birds of Prey - Raptor Center in Farson, Wyoming.  (within 6 months)
Securing the necessary permits and licenses is a critical step in ensuring the establishment operates within legal and environmental guidelines, safeguarding both the welfare of the birds and the interests of the community. This process is essential for maintaining the integrity of the center as a reputable tourist attraction, while also ensuring the protection of native wildlife and adherence to state and federal regulations. By doing so, the center will be able to provide educational and recreational experiences that are both safe and compliant with legal standards.

The business plans to achieve this objective by diligently working with local and national wildlife agencies and legal advisors to obtain all required permits and licenses.

·         Complete the construction and setup of the 15,000 square foot raptor center with state-of-the-art exhibits and facilities.  (within 24 months)
The establishment of a 15,000 square foot raptor center equipped with state-of-the-art exhibits and facilities is crucial for providing an immersive and educational experience for visitors. By showcasing live falcons, including bald eagles, in a modern and engaging environment, the center aims to foster a deeper appreciation and understanding of these magnificent birds of prey. This endeavor not only revives the ancient sport of kings but also plays a significant role in wildlife conservation education, offering a unique opportunity for hands-on learning and interaction with these raptors. Through this, the center seeks to inspire conservation efforts and a lifelong passion for wildlife among its visitors.

The business plans to achieve this objective by leveraging the expertise of a professional falconer with over 50 years of experience, ensuring the exhibits and falconry demonstrations are both educational and awe-inspiring.

·         Recruit and train a team of skilled falconers, educators, and support staff to provide an exceptional visitor experience.  (within 24 months)
To ensure an unparalleled visitor experience, it's crucial to assemble a dedicated team of expert falconers, knowledgeable educators, and efficient support staff. This team will be the backbone of our operations, delivering engaging and educational falconry displays, comprehensive care for the birds, and seamless visitor services. Their expertise and passion are essential for inspiring and educating visitors about the ancient art of falconry and the importance of raptor conservation. By fostering a deeper understanding and appreciation of these magnificent birds, we aim to create a memorable and enriching experience for every guest.

We plan to achieve this objective by rigorously selecting and training individuals who are not only skilled in falconry but also possess a strong commitment to education and conservation.

Operational Objectives

·         Secure necessary permits and licenses for the operation of the raptor center and falconry activities.  (within 6 months)
Obtaining the required permits and licenses is a critical step to ensure the legal and ethical operation of the raptor center and its falconry activities. This process is essential not only for compliance with local, state, and federal regulations but also for the welfare of the birds and the safety of our visitors. By securing these permits, we demonstrate our commitment to responsible wildlife management and public engagement, laying a strong foundation for a reputable and sustainable operation that respects both the law and the natural world.

We plan to achieve this objective by diligently navigating the regulatory landscape, engaging with relevant authorities, and adhering to the highest standards of wildlife care and public safety.

·         Complete the construction and setup of the 15,000 square foot raptor center, including live exhibits and a gift shop.  (within 15 months)
The establishment of a 15,000 square foot raptor center is pivotal for providing an immersive educational and recreational experience that highlights the majesty and significance of birds of prey. By featuring live exhibits, including majestic falcons and bald eagles, alongside a dedicated gift shop, the center aims to foster a deeper appreciation for these remarkable birds and the ancient sport of falconry. This endeavor not only serves to educate the public about the importance of raptor conservation but also revives a historical tradition, offering a unique and engaging experience for visitors of all ages.

The business plans to achieve this objective by leveraging expert falconry knowledge and a passion for raptor conservation to create a state-of-the-art facility that captivates and educates its visitors.

·         Train staff in the care, handling, and presentation of birds of prey to ensure animal welfare and visitor safety.  (within 16 months)
Ensuring the well-being of the birds of prey and the safety of our visitors is paramount to our mission. By investing in comprehensive training for our staff in the care, handling, and presentation of these magnificent creatures, we uphold the highest standards of animal welfare while providing an educational and engaging experience for our guests. This commitment not only reflects our dedication to conservation and education but also fosters a safe and enriching environment for both the birds and those who come to admire them.

We plan to achieve this objective by implementing a rigorous training program for all staff members involved with our birds.

·         Develop and implement a maintenance schedule for the facility to ensure a safe and engaging environment for visitors and wildlife.  (within 16 months)
Ensuring the safety and well-being of both visitors and the resident wildlife is paramount for a facility that aims to provide an immersive and educational experience. A meticulously planned and executed maintenance schedule is crucial for creating an environment that is not only safe but also enriching and engaging for all guests. This approach underpins the commitment to excellence and the sustainable operation of the center, fostering a deep appreciation for raptors and wildlife conservation among visitors.

By rigorously adhering to a comprehensive maintenance schedule, the business plans to maintain the highest standards of safety and visitor engagement.

Long Term Objectives

·         Expand the range of experiences offered to include specialized falconry courses, bird handling workshops, and exclusive group falcon hunts, positioning the center as a leader in avian sports and conservation.  (within 1 years)
Expanding the range of experiences to include specialized falconry courses, bird handling workshops, and exclusive group falcon hunts is crucial for establishing the center as a premier destination for avian sports and conservation. This diversification not only enhances the visitor experience by offering unique, hands-on learning opportunities but also plays a significant role in promoting wildlife conservation. By engaging visitors in these immersive experiences, the center fosters a deeper appreciation and understanding of birds of prey, encouraging conservation efforts and the preservation of these magnificent species for future generations.

The business plans to achieve this objective by leveraging the expertise of a professional falconer with over 50 years of experience, offering unparalleled educational and interactive experiences.

·         Establish the World Birds of Prey - Raptor Center as a premier destination for bird enthusiasts and tourists seeking unique wildlife experiences in the United States.  (within 3 years)
The long-term objective is pivotal as it aims to cultivate a deeper appreciation and understanding of raptors, bridging the gap between ancient falconry traditions and modern conservation efforts. By creating a unique space where visitors can engage directly with these majestic birds, the initiative seeks to inspire a new generation of wildlife enthusiasts and contribute to the broader goals of avian conservation and education. This endeavor not only promises to enrich the cultural and ecological tapestry of the region but also to position itself as a cornerstone in the promotion of wildlife tourism and educational outreach.

The business plans to achieve this by leveraging the expertise of a seasoned falconer to offer immersive experiences, including live falcon shows and group falcon hunts, complemented by a comprehensive exhibit and educational programs.

·         Grow the center's reputation internationally, attracting visitors from around the world and securing its place in the global community of wildlife and falconry enthusiasts.  (within 3 years)
Achieving international recognition and attracting a global audience is crucial for establishing the center as a premier destination for wildlife and falconry enthusiasts. By showcasing the rich history and art of falconry, along with live exhibits of majestic birds of prey, the center aims to foster a deeper appreciation for these magnificent creatures and the sport itself. This endeavor not only contributes to the preservation and education of falconry but also stimulates local and international tourism, promoting cultural exchange and economic growth within the community.

The center plans to achieve its long-term objective by leveraging high-profile falconry shows, educational programs, and partnerships with international wildlife organizations.

Promotional Strategy

Promotional Channels

In strategizing the promotion of this unique tourist attraction, the business plans to leverage a trio of highly effective marketing channels: outdoor/billboard advertising, networking, and public relations. Outdoor and billboard advertising will serve as a visual beacon to both local and traveling audiences, capturing the attention of those driving by with compelling imagery of majestic birds of prey. Networking, particularly within local and regional tourism circles, will play a crucial role in fostering partnerships and generating word-of-mouth buzz, essential for drawing in groups and enthusiasts. Public relations efforts, aimed at highlighting the center's unique offerings and the expertise behind its operations, will further elevate its profile through media coverage and feature stories, appealing to a broad audience interested in wildlife, conservation, and unique experiences. Together, these channels are poised to effectively build awareness and attract visitors to this one-of-a-kind destination.

Promotional Messages

The messages below have been meticulously crafted to align with our brand identity, resonate with our target audience, and effectively communicate our unique selling propositions. They are integral to our marketing strategy, designed to drive customer engagement and foster brand loyalty.

·         "Experience the majestic world of falconry at World Birds of Prey - Raptor Center. Witness the beauty of live falcons, including the noble bald eagle, and immerse yourself in the ancient sport of kings."
In our promotional activities, we've chosen to highlight the unique opportunity to delve into the captivating realm of falconry, a practice steeped in history and nobility. By emphasizing the chance to observe and interact with these magnificent birds of prey, including the esteemed bald eagle, we aim to attract visitors who are eager to connect with nature in a profound and exhilarating way. Our message is designed to convey the exclusivity and educational value of our offerings, setting the stage for an unforgettable experience that combines wildlife appreciation with the thrill of participating in a time-honored tradition. This approach not only distinguishes our center as a premier destination for wildlife enthusiasts and adventure seekers but also aligns with our mission to foster a deeper understanding and appreciation of these remarkable birds.

·         "Bring your family for an unforgettable adventure at World Birds of Prey - Raptor Center. Watch in awe as falcons soar and dive, learn about these magnificent birds, and enjoy a day filled with natural wonders and educational fun."
In our promotional activities, we emphasize the unique opportunity for families to engage in an immersive experience that combines entertainment with education. By highlighting the chance to witness the breathtaking agility of falcons and gain knowledge about these majestic birds, we aim to attract visitors seeking a memorable day out that offers both thrilling displays of natural prowess and enriching educational content. This approach not only showcases the expertise and passion behind our raptor center but also aligns with our mission to revive and share the ancient art of falconry with a modern audience, ensuring a broad appeal to individuals and families interested in wildlife and outdoor adventures.

·         "Step into the world of falconry with our hands-on experiences at World Birds of Prey - Raptor Center. Feel the thrill of a falcon landing on your arm and learn from the best in the field, Jeff Shelburg, with over 50 years of expertise."
In our promotional efforts, we emphasize the unique opportunity for visitors to immerse themselves in the ancient art of falconry, guided by the unparalleled expertise of Jeff Shelburg, who brings over five decades of experience in training raptors. This approach not only highlights the hands-on experiences that set our center apart but also positions us as a premier destination for both enthusiasts and newcomers eager to connect with these majestic birds in a way that is both educational and exhilarating.

Promotional Offers

To make our unique experience more accessible and enjoyable for everyone, we are excited to offer a variety of special promotions. Families are especially welcome, and to show our appreciation, we're offering a family discount day where children under 12 receive free admission when accompanied by a paying adult. This is a wonderful opportunity for families to explore together and learn about the majestic world of raptors. Additionally, for those interested in a truly unforgettable adventure, we're offering a 10% discount on our group falcon hunts for groups of 10 or more. This is a perfect chance for friends, family, or team-building events to engage in an ancient sport in a modern setting. Lastly, to celebrate our grand opening, we're thrilled to offer 20% off all admissions and merchandise in our gift shop for the first month. This is our way of saying thank you to our early supporters and inviting everyone to be a part of our community from the very beginning.

Cross-Selling / Up-Selling

Yes, we will actively engage in cross-selling to our existing customers by employing a variety of techniques. One such technique includes offering specialized photography sessions during the falcon shows. This unique opportunity allows guests to capture memorable moments with the birds, enhancing their experience. Additionally, we plan to sell custom-made falconry gloves and hoods in our gift shop. These items are perfect for enthusiasts looking to embark on their own falconry journey, providing them with high-quality equipment while also encouraging their interest in the sport.

For new customers, there is a significant opportunity to upsell our services. We propose offering personalized photo sessions with a bird of prey, which would include a framed photograph as a unique souvenir. This exclusive experience not only enriches the visit for our guests but also creates a lasting memory of their time at the World Birds of Prey - Raptor Center. By offering this upsell, we aim to enhance customer satisfaction and create a distinctive offering that sets us apart from other tourist attractions.

Marketing and Promotional Materials

To effectively market the raptor center and its unique offerings, a variety of promotional materials and resources will be essential. Sales brochures and flyers will serve as key tools to inform potential customers about the center's activities and the rich history of falconry. Banners and posters will visually capture the attention of visitors and locals alike, showcasing the majesty of the birds of prey and the excitement of live falcon shows. Additionally, trade show booths will be crucial for networking within the tourist and entertainment industries, allowing for direct engagement with a broader audience and stakeholders interested in unique attractions. These materials combined will play a pivotal role in attracting visitors and establishing the center as a premier tourist attraction.

·         Brochures and Flyers

·         Banners and Posters

·         Trade Show Booths

Customer Data

The business will actively gather and analyze customer data to bolster its marketing strategies, ensuring a more tailored and effective approach to reaching its audience. By employing predictive analysis, the organization aims to anticipate customer needs and preferences, thereby enhancing the visitor experience and increasing engagement. Additionally, the compilation of email addresses and other contact information will facilitate an ongoing sales dialogue, keeping customers informed about upcoming events, promotions, and new exhibits. This proactive approach to communication is designed to foster a strong, lasting relationship with visitors. Furthermore, the collection of customer and user data will enable the development of personalized and targeted promotions, ensuring that marketing efforts are not only efficient but also highly relevant to each individual's interests. This strategic use of data underscores the business's commitment to creating a unique and memorable experience for every visitor.

Retaining Clients

To engage and retain customers, World Birds of Prey - Raptor Center plans to implement a loyalty program that rewards repeat visits with discounts on future admissions and exclusive experiences. This program is designed to encourage guests to return and enjoy the unique falconry displays and educational exhibits multiple times, enhancing their connection with the ancient sport of kings and the majestic birds of prey. Additionally, the center will introduce a referral program, incentivizing current visitors to refer friends and family by offering benefits such as free merchandise or admission tickets. These strategies aim to build a community of raptor enthusiasts and ensure a steady stream of engaged visitors eager to experience the wonders of falconry and the beauty of birds of prey in Farson, Wyoming.

Customer Referral Scheme

The business is excited to introduce a referral program designed to reward our supporters. For every individual who refers five people to participate in our Group Falcon Hunts, we will express our gratitude by providing a complimentary Gift Card valued at $25.00. This Gift Card can be utilized throughout our facilities, including purchases at the gift shop, admission fees, and even at the gas station on site. It's our way of saying thank you for helping to spread the word about our unique experiences and contributing to the growth of our community of raptor enthusiasts.

Budget & Conversions

Pricing Strategy

At World Birds of Prey - Raptor Center, our pricing strategy is centered around the Cost-Plus Pricing method. This approach allows us to add a margin to the total cost of providing each of our unique experiences and products. Given the high cost associated with the care, training, and maintenance of our birds of prey, as well as the specialized nature of our services, this pricing strategy ensures that we cover all operational costs while securing a predictable profit margin. It is a common practice among businesses that deal with high production costs, making it an ideal fit for our raptor center.

We have chosen the Cost-Plus Pricing strategy for several key reasons. Firstly, it enables us to ensure that all operational costs, including the extensive care and training of our birds, are fully covered. This is crucial for maintaining the high standards expected by our visitors and for the wellbeing of our birds. Additionally, by securing a predictable profit margin, we can continue to invest in the quality and expansion of our services. This pricing model also helps us manage financial risks effectively, as it allows for adjustments based on increases in costs related to animal care, facility maintenance, or other operational expenses. The specialized nature of our services and the extensive experience of our falconer, Jeff Shelburg, further justify the need for a pricing strategy that supports our commitment to excellence.

Relative to the market, our products and services are priced at a premium. This reflects the unique experiences we offer, such as group falcon hunts, falcon shows with high levels of audience interaction, and the opportunity to learn from a professional falconer with over 50 years of experience. The premium pricing is also indicative of the quality and exclusivity of our offerings, including access to a 404-acre property for falcon hunts and the chance to see live falcons, including bald eagles, up close. Our pricing strategy is designed to match the value and unparalleled experiences that visitors gain at the World Birds of Prey - Raptor Center, ensuring that we continue to be a distinguished tourist attraction in Farson, Wyoming.

Distribution

The business will distribute its services and products directly to customers, including the ability to purchase tickets and merchandise directly on the website. This direct distribution strategy offers several significant benefits. Firstly, it enhances the educational impact of the center by fostering a deeper appreciation and understanding of birds of prey through direct consumer interaction. Secondly, by selling tickets and merchandise directly, the center maximizes its revenue, ensuring more funds are available for conservation and educational efforts. Lastly, offering exclusive falconry experiences directly to consumers allows for personalized encounters, increasing visitor satisfaction and promoting positive word-of-mouth. This approach is particularly suited to the business as it provides unique, hands-on experiences that are best managed and delivered directly to ensure quality and safety, making third-party distribution less suitable.

Branding

Our brand is built on the foundation of a deep passion for falconry, an art that has been revered since ancient times. With over five decades of professional experience in training raptors, our founder brings unparalleled expertise to our center. Our mission is to revive the majestic sport of kings, making it accessible and engaging for modern audiences. We are in the process of designing a logo that will encapsulate the essence of our brand, symbolizing the speed, agility, and grace of the birds of prey that are at the heart of our experience.

Our slogan, "High speed hawks and falcons, in your face!" captures the thrilling and immersive nature of our falcon shows. These experiences are designed to bring spectators up close and personal with these magnificent birds, offering a unique interaction that is both educational and exhilarating. Our commitment to authenticity and engagement is reflected in every aspect of our operation, from the live exhibits of falcons, including bald eagles, to the exclusive falcon hunts offered on our expansive property.

As a tourist attraction, we aim to offer more than just a visit; we provide an experience that educates, inspires, and entertains. Our center will feature a variety of exhibits, a gift shop, and the opportunity for large groups to witness the awe-inspiring sight of falcons flying in close proximity, even navigating between and over spectators. This interactive approach not only showcases the skills of our trained raptors but also fosters a deeper appreciation for these birds of prey and their role in nature and history.

In summary, our brand is about bringing the ancient art of falconry into the present day, offering an unforgettable experience that combines education, entertainment, and engagement with nature. We look forward to unveiling our logo that will visually represent our commitment to excellence and our passion for raptors, further solidifying our identity in the hearts and minds of our visitors.

Core Values & Emotions

This business stands at the crossroads of education and conservation, offering an adventure steeped in tradition yet infused with modern appeal. It's a place where inspiration meets professionalism, creating an environment that's both high-end and fun. The experience is designed to appeal to a wide audience, from those seeking a luxurious adventure to families looking for an educational outing. The incorporation of live falcon exhibits and interactive falconry shows brings a colorful and youthful energy to the ancient sport of kings, making it accessible and engaging for today's generation.

At its core, the business embodies a spirit of conservation and education, aiming to inspire a deeper appreciation for these majestic birds of prey. The professional handling and training of the falcons reflect a commitment to excellence and safety, ensuring that every encounter is memorable and enriching. The blend of masculine and corporate elements with a touch of luxury creates a unique experience that transcends the typical tourist attraction. Whether it's the thrill of a falcon hunt or the awe of a falcon flying close, visitors are guaranteed an adventure that is both fun and educational, set against the backdrop of a colorful and high-end facility.

Brand Perception / Feedback

Yes, the brand's perception has been tested with potential customers, and the results are overwhelmingly positive. Customers who have had the opportunity to experience the live falconry shows are consistently amazed by the experience, with many returning for repeat visits. The feedback highlights that the shows are unparalleled, often described as the best they have ever seen. This exceptional response is attributed to the unique expertise and showmanship of the falconer, who is recognized as a distinguished figure in the field and sought after for his remarkable skills. His reputation as Hollywood's birdman further underscores the high regard in which he is held, setting the brand apart in the industry.

Success Factors

Product Related

·         Securing necessary permits and licenses for wildlife and conservation to legally house and display birds of prey.
The success of our venture into establishing a premier raptor center hinges significantly on our ability to secure the necessary permits and licenses related to wildlife and conservation. These legal approvals are crucial for us to legally house, display, and conduct falconry activities with birds of prey. Compliance with these regulations not only ensures the welfare of the birds under our care but also legitimizes our operations in the eyes of the law and our prospective visitors. Achieving this will enable us to move forward with our plans to offer unique educational and interactive experiences with these magnificent birds, thereby contributing to the conservation awareness and appreciation of wildlife among the public.

·         Developing engaging and educational exhibits that highlight the importance of raptors in the ecosystem.
The success of our venture hinges significantly on our ability to create engaging and educational exhibits that underscore the pivotal role raptors play within the ecosystem. By crafting immersive experiences that enlighten visitors about the ecological importance of these majestic birds, we not only foster a deeper appreciation and understanding among our audience but also inspire a sense of stewardship towards wildlife conservation. This educational approach serves as a cornerstone for attracting a diverse visitor base, ranging from bird enthusiasts to families seeking enriching experiences, thereby ensuring sustained interest and support for our center. Through this, we aim to cultivate a community that is well-informed about the significance of raptors and motivated to contribute to their preservation.

Marketing Related

·         Building a strong online presence through a well-designed website and active social media channels to engage with a global audience.
Our success is deeply intertwined with our ability to establish a robust online presence, leveraging a professionally designed website alongside active engagement on social media platforms. This digital strategy is crucial for connecting with a global audience, showcasing the unique experiences we offer, and highlighting the expertise of our professional falconer. By effectively using these online tools, we can attract visitors from around the world, share captivating content that captures the essence of our falconry displays and educational programs, and ultimately, drive interest and visitation to our raptor center. Engaging with our audience online will not only enhance our visibility but also foster a community of enthusiasts and supporters, essential for the growth and sustainability of our venture.

·         Leveraging Jeff Shelburg's reputation and experience in falconry to establish credibility and attract enthusiasts.
The success of our venture critically depends on leveraging the extensive reputation and unparalleled experience of Jeff Shelburg in the field of falconry. With over 50 years of professional experience and a notable presence in over 200 movies, including his owl's hoot featured in the Harry Potter film, Jeff's expertise not only establishes immediate credibility but also serves as a significant attraction for falconry enthusiasts and wildlife lovers alike. By capitalizing on Jeff's renowned status and his unique ability to engage and educate through spectacular falcon shows, we aim to create an unparalleled experience at our Raptor Center, attracting visitors from across the globe and ensuring the revival and appreciation of this ancient sport.

·         Creating strategic partnerships with local tourism boards and travel agencies to promote the center as a must-visit destination in Wyoming.
The success of our venture critically depends on forging strategic partnerships with local tourism boards and travel agencies. By collaborating with these entities, we aim to position our Raptor Center as a premier attraction in Wyoming, ensuring it is highlighted as a must-visit destination for tourists. These partnerships will not only enhance our visibility in the competitive tourism market but also enable us to tap into established networks, thereby attracting a steady stream of visitors eager to experience the unique thrill of falconry and the majestic beauty of birds of prey. Through these collaborative efforts, we anticipate boosting our attendance rates and securing our place as a key contributor to the region's tourism appeal.

People Related

·         Expertise in falconry and bird of prey care is essential for delivering authentic and engaging experiences.
The success of our venture hinges critically on our deep expertise in falconry and the meticulous care of birds of prey. This specialized knowledge not only ensures the well-being of our magnificent birds but also enables us to offer authentic and captivating experiences to our visitors. Our ability to engage and educate guests through live falcon shows, interactive exhibits, and group falcon hunts is directly linked to our profound understanding and experience in handling these majestic creatures. This expertise is what sets us apart and is the cornerstone of our mission to revive and share the ancient sport of kings with the world.

·         Continuous training in safety and emergency response ensures the well-being of both the birds and the visitors.
The success of our venture hinges critically on our commitment to ongoing safety and emergency response training. This ensures not only the well-being and health of our magnificent birds but also guarantees a safe, enjoyable experience for all our visitors. By prioritizing these practices, we can maintain the highest standards of care and safety, which are essential for the flourishing of our exhibits and the satisfaction of our guests. This approach is fundamental to our mission of bringing the ancient sport of kings into the modern era, while providing educational and thrilling experiences with our falcons and eagles.

Resources Related

·         Securing a diverse collection of healthy, well-trained raptors is essential for engaging and educational exhibits.
Securing a diverse collection of healthy, well-trained raptors is crucial to the success of our venture. These magnificent birds serve as the cornerstone of our engaging and educational exhibits, captivating visitors with their beauty and prowess. A varied assortment of raptors not only enriches the visitor experience but also educates the public about the importance of conservation and the roles these birds play in our ecosystems. Our commitment to maintaining high standards of care and training ensures that each bird thrives, allowing us to offer unique, interactive experiences that leave a lasting impression on our guests. This approach is fundamental to establishing our center as a premier destination for wildlife enthusiasts and families alike, fostering a deeper appreciation for the natural world and the ancient art of falconry.

Strategy Related

·         Securing adequate insurance coverage is essential to mitigate risks associated with live animal exhibits and interactive experiences.
Securing adequate insurance coverage is a critical factor for our success, as it helps mitigate the risks associated with our live animal exhibits and interactive experiences. Given the nature of our activities, which include close interactions between our guests and birds of prey, it's essential to have comprehensive insurance policies in place. These policies will not only protect our business from potential liabilities but also ensure the safety and confidence of our visitors. By addressing these risks proactively, we can focus on delivering exceptional and educational experiences to our guests, while maintaining the highest standards of animal care and visitor safety.

Chapter 6   |   Operations

Staffing & Training

Roles & Headcount

Role

Headcount

Future Recruitment

Employment

Director

1

None

Employed

Manager

1

None

Employed

Falconers

3

None

Contract Worker

Retail Store Associates

3

None

Employed

Janitorial

1

None

Contract Worker

Hiring, Retention and Training

To find potential candidates for new positions, the strategy will involve a multi-platform approach. This includes posting job openings on various job boards and websites known for their reach and relevance to the industry. Additionally, leveraging the power of social media to advertise these openings will broaden the search, attracting a diverse pool of applicants. Reaching out through professional networks and associations specific to the industry will also be a key tactic, as will utilizing online job search engines to ensure a wide yet targeted candidate search.

In terms of employee benefits, the plan is to offer health insurance and employee discounts. These benefits are designed to ensure that staff members feel valued and supported both in and out of the workplace. Health insurance is a fundamental benefit that addresses employees' well-being, while employee discounts serve as an added perk to enhance job satisfaction and loyalty.

To engage, reward, and retain high performers, competitive salaries will be offered. Recognizing and compensating for excellence and dedication is crucial for maintaining a motivated and high-performing team. Competitive salaries will not only attract top talent but also encourage existing employees to strive for excellence, knowing their efforts will be duly rewarded.

For staff training and development, the approach will be to implement internal training programs. These programs will be designed to equip employees with the necessary skills and knowledge to excel in their roles. By investing in internal training, the aim is to foster a culture of continuous learning and improvement, ensuring that the team remains at the forefront of industry standards and practices.

Management Structure

Board of Directors

Director - Angel Investor

·         To Be Confirmed

Professional Advisors

At World Birds of Prey - Raptor Center, we are committed to delivering an unparalleled experience that educates, entertains, and inspires our visitors through the majesty of falconry and the natural world of raptors. To ensure the highest standards of operational excellence, animal care, and visitor satisfaction, we recognize the importance of enlisting the expertise of specialist professional advisors. These advisors will play a crucial role in guiding us through the complexities of establishing and running a world-class raptor center in Farson, Wyoming. Their knowledge and experience will be instrumental in helping us achieve our vision of bringing the ancient sport of kings into the modern era, while also ensuring the welfare of our birds and the safety of our guests.

Specialist Consultants

The business will benefit significantly from engaging with Construction and Facility Planning Consultants. These specialists will provide essential support in several key areas. Firstly, they will offer design and planning services to create a comprehensive blueprint for the raptor center. This plan will cover the layout of exhibit spaces, the gift shop, and the facilities needed for falcon shows and group hunts, ensuring the center is functional, safe, and engaging for visitors. Secondly, they will assist in navigating the complex permitting and regulatory compliance landscape. This involves securing all necessary permits from local, state, and federal authorities to ensure the project meets all legal requirements for operating as a tourist attraction. Lastly, they will manage the construction process, ensuring the project is completed on schedule, within budget, and according to the planned design specifications, all while minimizing disruption to the local environment and community.

By leveraging the expertise of Construction and Facility Planning Consultants, the business can ensure that the development of the raptor center proceeds smoothly and efficiently. This professional support is crucial for addressing the technical and regulatory challenges of constructing and operating a facility that houses wildlife and welcomes the public. It will help in laying a solid foundation for a successful tourist attraction that is both educational and entertaining for visitors.

Professional Services / Advisors

·         Accounting and Tax Services
To ensure our focus remains on delivering an unparalleled experience centered around the majestic world of falconry, we will engage with outsourced Accounting and Tax Services. This strategic partnership will allow us to navigate the complexities of financial management and tax obligations efficiently, without diverting our attention from our core mission. By leveraging the expertise of seasoned professionals in these critical areas, we can maintain financial health and compliance, enabling us to grow and enhance our offerings. This approach not only supports our operational excellence but also ensures that we can continue to provide our visitors with unforgettable encounters with these magnificent birds of prey.

Premises

Premises

World Birds of Prey - Raptor Center is excited to announce its upcoming location in the picturesque Farson, Wyoming. Nestled not far from the renowned Jackson Hole, our center will operate from a sprawling 404-acre property that promises an exclusive and immersive experience with nature and the majestic birds of prey. This location was carefully chosen for its serene beauty and its accessibility, ensuring that our visitors can easily find us while still feeling as though they've stepped into a secluded natural haven.

Our facility, a state-of-the-art 15,000 square foot raptor center, is designed to be a sanctuary for both the birds and our visitors. It will house a variety of live falcon exhibits, including the majestic bald eagle, offering an up-close experience with these incredible birds. The center is not just about observing; it's about engaging and learning. With exhibits, falcon shows, and group falcon hunts on our expansive property, we aim to educate and entertain, bringing the ancient sport of kings into the modern era.

Jeff Shelburg, the heart and soul behind World Birds of Prey, brings over 50 years of professional falconry experience to the center. His expertise and passion for raptors have led to the training of all birds of prey that have starred in over 200 movies, including the iconic owl Hoot in the Harry Potter films. Jeff's vision is to create a space where visitors can experience the thrill of falconry, witness the awe-inspiring flight of these birds, and even have falcons fly between their legs or land gently on their heads during our interactive shows.

In addition to our raptor exhibits and falconry experiences, the center will feature a gift shop where visitors can purchase souvenirs to remember their visit. An admission fee will be in place, ensuring we can provide the highest quality care for our birds and a memorable experience for our guests. World Birds of Prey - Raptor Center is not just a tourist attraction; it's a commitment to wildlife conservation, education, and the revival of a historic sport. We look forward to welcoming you to our center and sharing the incredible world of raptors with you.

Web Presence

Our business leverages the internet through a dedicated showroom space, hosted on our simple yet informative website, worldbirdsofprey.org. Having registered this domain, we've established a digital presence that not only showcases our commitment to birds of prey but also serves as a central hub for enthusiasts and clients alike to explore our offerings. Our functioning website is designed to be user-friendly, ensuring that visitors can easily navigate through our content, learn about our mission, and engage with us directly online. This digital approach allows us to reach a wider audience, share our passion for these magnificent creatures, and provide up-to-date information on our activities and services.

Legal Considerations

Policies and Agreements

The business, a tourist attraction focusing on the ancient sport of falconry and showcasing live falcon exhibits, will need to implement policies on Training and Development, Health and Safety, and a Code of Conduct to ensure the well-being of both the birds and visitors, as well as to maintain professional standards. Staff members will be required to sign an Employment Contract to formalize their roles and responsibilities. However, there are no contractual agreements needed for Suppliers and/or Customers, streamlining the operational process.

Policies

·         Training and Development

·         Health and Safety

·         Code of Conduct

Staff Contracts

·         Employment Contract

Permits / Licenses

To operate effectively and in compliance with legal requirements, our business will need to secure several licenses and permits. Firstly, a Federal Migratory Bird Special Purpose Possession - Live Bird of Prey permit is essential for the possession, transportation, and exhibition of birds of prey. This ensures that our activities with these magnificent creatures are conducted within federal guidelines. Additionally, we must obtain a permit from the Wyoming Game and Fish Department, which is necessary for the capture, possession, and exhibition of native wildlife, including falcons and eagles, within the state. This permit ensures that our interactions with native species are sustainable and regulated. Lastly, a local business license from Sweetwater County or the specific jurisdiction within Farson, Wyoming, is required to operate as a commercial tourist attraction. This license acknowledges our contribution to the local economy and ensures that our operations are in line with local business regulations. Together, these licenses and permits will allow us to share the majestic world of raptors with our visitors while adhering to the highest standards of wildlife care and legal compliance.

Regulations

In planning the establishment of our raptor center, it is crucial to acknowledge the absence of specific industry regulations mentioned. However, this does not exempt us from the responsibility of ensuring the welfare of the birds and the safety of our visitors. We will proactively seek guidance from relevant wildlife and environmental protection agencies to ensure our practices meet the highest standards. Additionally, we will adhere to general business, health, and safety regulations applicable to tourist attractions and wildlife centers. Our commitment to ethical practices and compliance with all applicable laws will be foundational to our operations, ensuring a safe, educational, and enjoyable experience for all visitors.